Top 5 Beauty Retail Apps in Oceania Q3 2021 Performance

In the third quarter of 2021, the top beauty retail applications in Oceania showed varied performance trends across downloads, revenue, and active users. Here are the key insights from Sensor Tower data for Sephora - Beauty Shopping, Adore Beauty | Shop Beauty Now, MECCA - Beauty Shopping, Think Dirty – Shop Clean, and FOREO For You.

Sephora - Beauty Shopping experienced a steady increase in weekly downloads, peaking at around 7.6K in the last week of July. The app's weekly active users also showed a gradual rise, reaching approximately 37.1K in the same week, before stabilizing around 33K towards the end of September.

Adore Beauty | Shop Beauty Now saw fluctuations in weekly downloads, starting at 9.3K at the end of June and experiencing a low of 2.3K in mid-July. However, downloads picked up again towards the end of September, reaching close to 4K.

MECCA - Beauty Shopping had a notable spike in weekly downloads at the beginning of August, hitting over 10.9K. This was followed by a more stable download rate of around 2.5K to 3.4K in the subsequent weeks. Active users for this app also grew steadily, peaking at 8.1K at the end of September.

Think Dirty – Shop Clean experienced significant fluctuations in weekly downloads, with a peak of 9.6K in early July. Despite a decline in downloads in the following weeks, active users remained relatively stable, averaging around 8.7K to 9.1K throughout the quarter. Revenue for the app varied, peaking at $193 in mid-July but dropping to single digits by September.

FOREO For You maintained a consistent download rate, averaging around 400 to 500 downloads per week. Active users showed a slight increase, peaking at approximately 1.2K in early September.

For more detailed insights and data, visit Sensor Tower.